Who Has the Guts to Invest in Content?

Mar 15, 2017 | 5:00pm – 6:00pm


Rory Brown

Bleacher Report

Jim Mollica

Under Armour

In a time of evolution and uncertainty within the publishing world, it is a gutsy venture to invest in digital content. Many media companies have reduced staff and cut resources.
But, those that commit to being nimble, learn to build authentic voice in an online world and produce content that resonates with its audience will not only survive, but thrive.
Our panelists can speak to the big dollars being invested into media today, and in this session, they will site challenges, successes and where they see the future of the industry heading as a whole.

Primary Access: Film Badge, Music Badge, Artist Wristband, Interactive Badge, Platinum Badge
Format: Panel
Event Type: Sessions
Track: Journalism
Level: Intermediate