News consumers are changing. Social networks are a big part of their lives, providing a highly personalised view of the world. In the fight for their attention, how do we encourage them to engage with important stories and high quality, objective journalism?
News is largely delivered in linear formats, yet in an increasingly fragmented world we consume the individual elements that interest us. Important aspects of a story could be broken down into smaller, self-contained "atoms" linked together, leading to non-linear journeys. Atoms could be re-purposed across platforms and content could be delivered in formats that suit an individual’s needs leading to context-driven, adaptive news stories.