Premium Content in the "Press Play" Culture

Mar 11, 2017 | 12:30pm – 1:30pm
Premium Content in the "Press Play" Culture

Speakers

Andrew Fried

Boardwalk Pictures

Tracey Baird

Thank You, Brain! Productions

Elsa Ramo

Ramo Law

Amidst the constant chatter of customizing content to appeal to the younger audience and their ever decreasing attention span, a new and unexpected phenomenon has emerged: The Press Play Culture - a climate in which audiences are attracted to more premium content on Netflix, Amazon and other OTTs, eliminating the very notion of holding our audiences’ attention in the more traditional cable network landscape.

Primary Access: Film Badge, Platinum Badge
Secondary Access: Music Badge, Interactive Badge
Format: Panel
Event Type: Sessions
Level: Intermediate