#PressPlay

Premium Content in the "Press Play" Culture

Mar 11, 2017

12:30pm – 1:30pm CT

Amidst the constant chatter of customizing content to appeal to the younger audience and their ever decreasing attention span, a new and unexpected phenomenon has emerged: The Press Play Culture - a climate in which audiences are attracted to more premium content on Netflix, Amazon and other OTTs, eliminating the very notion of holding our audiences’ attention in the more traditional cable network landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tracey Baird
Tracey Baird

Thank You Brain! Productions

photo of Andrew Fried
Andrew Fried

Boardwalk Pictures

photo of Elsa Ramo
Elsa Ramo

Ramo Law PC

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