Engage More Fans Using Retail Marketing Strategies

Mar 16, 2017 | 2:00pm – 3:00pm


Megan Dandois

Experian Marketing Services

Brad Pitzele


Michelle DeVore

Neiman Marcus Group

Sean Horton

Decibel Festival

Large retailers have the budget and audience size to quickly test effective strategies for marketing to consumers across channels. This panel will share case studies and best practices for data-driven cross-channel marketing by translating retail customer lifecycle success to strategies that attract, engage and retain more fans.

Panelists include representatives from large retail and subscription-based services and music industry marketing experts whose goal is to provide ideas for designing your cross channel marketing playbook.

Primary Access: Music Badge, Platinum Badge
Secondary Access: Interactive Badge, Film Badge, Artist Wristband
Format: Panel
Event Type: Sessions
Level: Intermediate