Golden Gate University
Not so long ago, people were reluctant to buy shoes online. Today, however, we’re increasingly comfortable buying anything online, even making our biggest purchases like cars sight-unseen. What does this indicate about how consumers make decisions and value their time and money? How do companies overcome objections such as “but I need to test drive a car before buying it” or “how do I know this handbag is authentic”? And what payment hassles and regulatory hurdles do companies need to anticipate and address? Silicon Valley CEOs from Beepi and TheRealReal will be joined by consumer psychologist Kit Yarrow to discuss the new online macro-consumer.