The diversity in media conversation has long been focused on the African American & Latino communities. Asian American Pacific Islanders (API) have been underrepresented, stereotyped, or whitewashed in mainstream media & left very much invisible. In recent years, a growing grassroots movement & collaborative effort of API creatives in new media, music, & film have changed the scene & brought this issue to the forefront after years of cultural evolution. This panel will gather some leading API creatives to discuss the layered issues behind the challenges of being pegged as "unmarketable" by Hollywood & proof of how our stories enrich & entertain a universal audience & impact our world.