This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”

Agile marketing is widely misunderstood by marketers across the globe. Many think "Agile Marketing" is the same as "agile," the adjective, meaning to be adaptable, more responsive and flexible - but it's much more than that. It's an actual work management methodology that requires marketers to change the way they think about, organize, plan and manage their work. This workshop will focus on teaching new and seasoned marketers alike the real meaning of Agile Marketing the methodology, and how to implement frameworks such as Scrum and Kanban into project management strategies to drive productivity through the roof and make revolutionary strides in your work environments.