How the World's Biggest Sport is Making It in US

Mar 11, 2017 | 12:30pm – 1:30pm

Speakers

Rudolf Vidal

FC Bayern Munich

Tom Glick

City Football Group

Arno Trabesinger

FC Barcelona

Rawan Eewshah

Complex Media

The US market is probably one of the most difficult sports markets to penetrate, in part because it’s such a crowded space with the NFL, NBA, MLB, NHL, MLS, NASL, NASCAR, PGA TOUR, and WTA, among others, all competing for the attention of sports fans. Add to that, European soccer clubs’ most valuable assets–their world-class players, stadiums and the many of their hardcore fans–are based in their home countries. Despite being hugely successful globally, in America, soccer is still in a battle to break-in to the top three sports. How are European super clubs winning the attention, hearts and minds of Americans? How can these insights help all business leaders engage and grow their audience?

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Primary Access: Music Badge, Film Badge, Interactive Badge, Platinum Badge
Format: Panel
Event Type: Sessions
Track: Sports
Level: Advanced