For years, digital publishers have been chasing scale, using Facebook and other platforms to boost their monthly UVs and crowing about each milestone hit. But a focus on topline UVs can obscure the real story. Mia Mabanta of Quartz, Lindsey Underwood of Vogue, and Julia Turner of Slate will explore smarter ways to think about audience growth in the distributed age. What does it mean for an audience to be engaged? How do you measure that engagement? And how will those tactics evolve as we move further into the platform era?