Beyond Scale: Smarter Ways to Think About Growth

Mar 13, 2017 | 3:30pm – 4:30pm

Speakers

Pam Wasserstein

New York Media

Julia Turner

Slate Magazine

For years, digital publishers have been chasing scale, using Facebook and other platforms to boost their monthly UVs and crowing about each milestone hit. But a focus on topline UVs can obscure the real story. Julia Turner of Slate, Pam Wasserstein of New York Media, Mia Mabanta of Quartz, and Lindsey Underwood of Vogue will explore smarter ways to think about audience growth in the distributed age. What does it mean for an audience to be engaged? How do you measure that engagement? And how will those tactics evolve as we move further into the platform era?

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Panel
Event Type: Sessions
Level: Intermediate