Data Alone Can’t Decode the Fashion Industry

Mar 11, 2017 | 12:30pm – 1:30pm

Speakers

Lauren Sherman

The Business Of Fashion

Eric Colson

Stitch Fix

Tracy Sun

Poshmark

The rise of the on-demand economy changed consumer interaction due to real-time mobile connections and data-driven personalization. Now it’s happening in fashion. With the explosion of e-commerce and social media, brands have amassed so much data they can now predict shopping behaviors. While technology has given us personalization at scale, it’s taken the “personal” touch out of fashion. People have always been the backbone of the industry and fuel discovery of new trends. Join industry leaders to discuss how brands must leverage both data and people simultaneously to create an unbeatable commerce experience delivering the excitement, emotion, and nuance of fashion for the digital era.

Primary Access: Interactive Badge, Platinum Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Track: Style
Level: Intermediate