Jazz is one of the most unexpected scenes to benefit from modern technology. For the first time, fans are being born out of content, not just music. We explore how apps, social media and digital platforms have affected the genre. Have a young audience become more engaged with jazz thanks to social media and apps? Which is the best route for developing a music career in the digital age – is it touring in the traditional sense or new age digital content creation?
Tina Edwards hosts a discussion between Christian Scott, who released his award-winning app Stretch Music in 2015, Jacob Collier, the 21 year old Youtube sensation who was discovered online, and Billboard's Natalie Wiener.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Jacob Collier
Quincy Jones
Tina Edwards
Jazz Standard
Christian Scott aTunde Adjuah
Christian Scott
Natalie Weiner
Billboard