Cozy with Cookies: Our Brain & Behavioral Targeting

Mar 11, 2017 | 12:30pm – 1:30pm
Cozy with Cookies: Our Brain & Behavioral Targeting

Speakers

Archana Iyer

Lowe Lintas MullenLowe Group

Supriya Gokarn

Google Inc

Christopher Summers

University of South Carolina

Jennifer Golbeck

College of Information Studies U of Maryland

Cookies are crumbs of information that we leave behind on the internet. According to a study published in the JCR, Oxford University Press, behavioral targeting can affect our sense of worth. Cookies act like comfort food for our brain. We can have a cozy relationship with our cookies in our little bubbles inside the Internet. But does that trap us inside our comfort zones? Is our world view getting distorted by personalization and the death of discovery? Are cookies creating echo chambers in our democracy? When does cozy become creepy? Should our self worth be defined by data? Should we get cozy with our cookies or should we break up with them? Find out the answers with our expert panel.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Level: Intermediate