#popmusic

How Korea is Influencing Global Pop

Mar 17, 2017

2:00pm – 3:00pm CT

In less than ten years, Korean pop music (Kpop) has risen from utter obscurity to become what is arguably today's most popular niche genre. In a global industry crippled by the digitalization of music, Korea's music industry has managed to flourish, sustaining consistent growth, keeping physical CD sales afloat, and garnering over 21 million non-Korean speaking fans of the genre. In this session, we will discuss the rise of Kpop, the strategies that made the Korean music industry successful, how artists from around the world can utilize those strategies, and the future of the genre.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Hanna Cho
Hanna Cho

Beasts And Natives Alike

photo of Ashley Choi
photo of Chase
photo of Brad Moore
Brad Moore

Busker Busker

photo of Hannah Waitt
Hannah Waitt

moonROK Media Inc

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge
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