#ColorSight

Color in Sight: Color Strategy in Design Process

Mar 14, 2017

5:00pm – 6:00pm CT

Color is ubiquitous in the human experience. For companies, color has long been a tool that the most memorable brands use to assert their identity. However, in a world where attention spans have plummeted, color has become an industry-agnostic tool that only the best brands wield to capture their audience’s attention. By sharing the experience of experts across a wide variety of domains - TEALEAVES and five-star hospitality, PANTONE, Microsoft Design, to Herman Miller - this panel will explore how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services enjoyed by many.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Laura Guido-Clark
Laura Guido-Clark

Herman Miller/LG-C Design

photo of Kat Holmes
Kat Holmes

Microsoft

photo of Laurie Pressman
photo of Lana Sutherland
Primary Access
Platinum Badge
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Secondary Access
Music Badge
Artist Wristband
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