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From Inception to Exodus: Music in Movie Marketing

Mar 15, 2017

2:00pm – 3:00pm CT

Making Music for Movie Marketing, from Inception to Exodus: It's a long, crazy process to market a movie, and music plays a giant part! Join us as we take you through the strategy of a movie's marketing campaign, and the unexpected ways songs and sound effects get used to tell the tales. Nick Weiss, - SVP of Creative Services at Sony Pictures; Sohrab Nafici - Executive Director of Music/Legal at Warner Brothers; and Anny Colvin - Music Supervisor at JAX @ Rock Paper Scissors will give you their knowledge and insight into the world of trailers and beyond, while Sally House of The Hit House moderates.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Anny Colvin
Anny Colvin

Rock Paper Scissors

photo of Sally House
Sally House

The Hit House

photo of Sohrab Nafici
Sohrab Nafici

Warner Bros Pictures

photo of Nick Weiss
Nick Weiss

Sony Pictures Entertainment

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge
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