Best Behavior: Prompting Preferred Patterns

Mar 13, 2017

11:00am – 12:00pm CT

"Nudge theory is about hacking human nature using subtle, context-driven interventions. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true?

Thanks to IoT, we’re designing products that make and break our habits. We applied nudge theory to our healthcare wearable, Under Currents, to solve billions of dollars’ worth of medical errors and save lives. When common sense fails, common sensors help us be the best version of ourselves."

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kelly Baron
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Artist Wristband
Film Badge