The 80/20 Of Search: Major Hacks For Max Results

Mar 14, 2017 | 9:30am – 12:30pm

Speakers

This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”

Few PPC/SEO managers know the RIGHT way to use data science in the day-to-day management of search accounts. And when done correctly, the results are MASSIVE. The key is in noticing "gaps" in the data, which can typically only be found by using the advanced JS chart options (eg. D3JS). For example, what if you could cut through the noise of thousands of keywords and spot the one that is burning serious money, despite having strong conversion metrics. This keyword would typically be missed in a traditional filter since it's converting- but a JS visualization would show that despite converting it's the largest budget spender and most of that budget is wasted.

Expand
Primary Access: Interactive Badge, Platinum Badge
Format: Workshop
Event Type: Sessions
Level: Advanced

RSVP