Conversational Chatbots: Your Brand's Duty!

Mar 11, 2017 | 12:30pm – 1:30pm

Speakers

Oren Jacob

PullString Inc

Monte Lutz

Activision

Conversational Chatbots are the newest way brands are connecting with their audiences. The most successful example of this is the Activision "Call of Duty" Experience on Facebook Messenger, which hit an excess of six million messages on its first day, the most a branded chatbot has ever achieved. This panel brings together representatives from Activision, AKQA (the agency who directed the project) and PullString (the crew and technology who built it) to discuss the success of the "Call of Duty" experience, as well as where conversational chatbots can grow from here.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Level: Advanced