What can the challenges and triumphs of running large scale pop culture conventions teach us about more engaging festivals? More than most would imagine. Join the minds behind ReedPOP (New York Comic Con, PAX and many others) and Comic-Con International as they reveal the secrets to their success and explore ways that festival organizers and marketers can use these ideas to supercharge their events. Topics will include building loyalty and community among a diverse global audience, curating sponsorships to maintain authenticity, using technology to improve the event experience, and new ways data science can help you listen to and learn from your fans.