Brands are living in the age of the consumer, but with smarter insights the age of the savvy marketer is bursting onto the scene. So, how can you harness the power of consumer behavior and data in a way that is discrete, empowering and not….creepy?
Does weather affect the mood of shoppers? What kind of music in your stores makes people want to spend more? Do affluent shoppers look at deal-seeking differently than the rest of consumers?
To remain relevant in the cut-throat world of retail, brands must start to leverage consumer behavior data at scale, and optimize the information overload in new and interesting ways.