As the Managing Director of WPP Ventures and co-founder of The Brandery, Dave Knox wears two hats—one of Blue Chip companies and another of startups. He is often a translator when these two business worlds intersect. Dave helps Blue Chips and startups find common ground, innovate and create mutually beneficial business relationships in his book Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips. This book will be the must-have business tool for Blue Chip marketers looking to form a strong partnership with startups in this new digital economy. In his session, Dave will discuss his book and share valuable insights.