(Hi-res) Music For The Masses: Going Mainstream

Mar 17, 2017 | 12:30pm – 1:30pm
(Hi-res) Music For The Masses: Going Mainstream

Speakers

Wesley A'harrah

Music Ally

Mandy Parnell

Black Saloon Studios

Building on the conversations from last year’s SXSW about the future direction of high-resolution sound, this session looks at what it will take to move hi-res into the mainstream. Will it forever remain the preserve of audiophiles, or can the music industry finally offer hi-res music to the masses?

As music consumption shifts inexorably to streaming, is there the opportunity to re-introduce improved sound quality as standard? While cinema-goers and TV viewers are served up the latest surround sound and ever higher definition screens, your average music listener remains short-changed. What needs to happen and how long before the option of better quality sound is available to all?

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Primary Access: Music Badge, Platinum Badge
Secondary Access: Interactive Badge, Film Badge, Artist Wristband
Format: Panel
Event Type: Sessions
Level: Intermediate