Creative Headspace for a BeBop Century

Mar 14, 2017 | 12:30pm – 1:30pm

Speakers

Panos Panay

Berklee College of Music Institute for Creative Entrepreneurship

As we collaborate with Berklee College of Music students and co-teach courses, we are struck by how much musicians and designers think alike. At IDEO we call our approach design thinking. Berklee doesn’t have a name for their mindset yet (“jazz thinking” or “music thinking” come to mind) but the similarities between the two have led us to believe there are fundamental entrepreneurial traits in the professional creative process. We'll talk about the similarities and differences between these creative professions and how they apply to today's innovation practices.

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Primary Access: Interactive Badge, Platinum Badge, Film Badge, Music Badge, Artist Wristband
Format: Dual
Event Type: Sessions
Level: Beginner