How can manufacturers open source their design and products without losing their unique value proposition? This panel, organized by Danish Design Centre, debates the challenges and opportunities of designing open source-based business models for manufacturing and looks at the future of production in a new era. An era increasingly defined by not only the technology of the maker movement, but also its major underlying currents of knowledge sharing, co-creation and crowdsourced innovation. A future where manufacturers and designers will have to learn to share - or die.