Technology: Fashion's New BFF

Mar 12, 2017 | 5:00pm – 6:00pm

Speakers

Christine Rose

Kendra Scott LLC

Christopher Tate

The Bailey Group

Matt Kaness

ModCloth

Retailers are being inspired by technology in a myriad of new ways, and are developing rich, visual shopping experiences and creating highly personalized services. For example, Kendra Scott is developing an experience with the look and feel of a store rather than an e-commerce site, where customers can browse drawers of a jewelry designer’s workbench to select styles and stones. ModCloth’s “Fit for Me” app enables a shopper to input her measurements and have a personalized, curated series of fashions served up, based on ratings and reviews from community members with similar body types. Ali & Jay’s partnerships with concierge apps meet the lifestyle needs of its digital native customers.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Track: Style
Level: Advanced