Wrapped Up in the Big Screen: Amplifying Cinematic Film and TV with VR

Mar 16, 2017 | 12:30pm – 1:30pm


Chuck Peil

Reel FX

Daniel Engelhardt

Lionsgate Entertainment

Ted Schilowitz

20th Century Fox

Getting viewers to go to the theater or pay for premium cable subscriptions in a Netflix and cord-cutting world is more challenging than ever, leaving entertainment marketers with the need for the most memorable tactics to entice viewers to pay for the real-deal experience and keep them engaged in between releases.

Immersive VR experiences have evolved into the next level of movie and TV trailers for a continually tech and media-savvy generation, luring them into fresh cinematic content and holding their interest in between seasons for highly anticipated franchises. A panel of studio, VR, production and tech experts will discuss campaign results, best practices and an outlook for the future.

Primary Access: Film Badge, Music Badge, Artist Wristband, Interactive Badge, Platinum Badge
Format: Panel
Event Type: Sessions
Track: VR/AR
Level: Advanced