As cities modernize and begin to publish and share more urban data, there is a growing need to interpret all that digital exhaust in more relevant ways. Smarter wayfinding, open public data and conversational AI technologies are now converging and hold the promise to knit together more complex, intelligent “wayknowing” journeys. Hear from Michael Borosky, Founder and ECD of creative agency Eleven and Kinder Baumgardner, Managing Principal at SWA Group - a leader in urban design, on how cities can better use this knowledge and technology to make our journeys from A to B both more efficient and serendipitous.