#supemyths

Music for Media: Myths & Misconceptions

Mar 15, 2017

12:30pm – 1:30pm CT

"I have the perfect ____ for your project." A simple sentence loaded with meaning. Film & TV music professionals and their content creator clients are constantly bombarded with some version of this assertion. Whether it be an artist that is (supposedly) spot-on for your brand, a song that (purportedly) speaks exactly to the themes of your film or a composer that (in theory) has the right skill set for your project, music supervisors and their counterparts are always tasked with separating truth from hyperbole. Our panel will reveal and discuss a host of common missteps and misconceptions artists, their reps and music biz professionals may not know about the music-for-media creative process.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jonas Holst
Jonas Holst

Universal Music Publishing Scandinavia

photo of Aaron Monty
Aaron Monty

EPM Music

photo of David Nolte
David Nolte

Scratch Creative

photo of Rebecca Rienks
Rebecca Rienks

NBC Entertainment

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge
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