The difference between a video that gets few views and one that gets millions can seem mysterious. To complicate matters, a video that works well on one platform may not work well on another, yet viewers demand to choose their platform. What should every brand marketer know about creating video that engages their target audience at scale while delivering on brand KPI’s? POPSUGAR shares insights from producing over 14,000 lifestyle videos, generating 300M monthly views for hard-to-reach young women and collaborating on hundreds of native projects with top brands.