Measuring Media: Big Dreams, Big Data

Mar 12, 2017 | 12:30pm – 1:30pm


James Pennebaker

Center for Integrated Design at the University of Texas Austin

Jean Marc Emden


Ken Cho


Kate Donaho

The Honor Roll

Human behavior is the soul of every big data algorithm. This typically includes observable behaviors (tweets, posts, reviews) and anticipated behaviors (intentions, product recommendations, suggested friends and articles). What is the value of the data hidden in our dreams? This panel explores the differential merit of two sources of data - conscious and non-conscious, unified by the same data currency: language. What can we tell about people based on the language they use- their interests and influences in each context? Are dreams a marketer’s next frontier?

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Level: Intermediate