Music city leaders gather to discuss How To Build A Music City. In 2016, we shared community strategies that can help music scenes advocate for resources and support from your city. In 2017, advocates and experts from all around the world gather at SXSW to discuss the planning processes used in The Launch of music programs that benefit the growth of music scenes. Goal: How To Build A Music City equips musicians, entrepreneurs, and influencers with ideas and strategies that you can use to build city support for your music scene. It doesn't stop at SXSW. We invite our audiences to stay connected in a growing network that helps advise and encourage emerging music cities.