Technology has greatly transformed and expanded opportunities for the DIY music community to create, market and distribute their work. The truth, however, is that not all technologies are the smartest solutions for every artist. In a digital ecosystem with so many moving parts, it is important to experiment without losing focus, and to refine your business strategy and handpick the tools that will make your unique career both innovative and sustainable. Incorporating the perspectives of artists, tech companies, artist managers and digital media experts, this panel will discuss best practices and resources for DIY artists to make the most out of technological disruption.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Kiran Gandhi
Madame Gandhi
Cherie Hu
Water & Music
Karen Marie Mason
Artist Launch
David Watson
Zoo Labs