There’s a direct relationship between growing privacy concerns and consumers’ demands for a personalized UX. As they share more personal information, speculation grows surrounding the safety and usefulness of that data.

Today in the United States, online hackers are feared by some 96% of internet users. This panel will examine the personas of different online users and their views on privacy. Personal information has become currency for consumer experiences and access. But how big is the risk and what are we really giving up in exchange?