Clickbait with a Conscience: Gimmick Free and Open

How to simultaneously save the Internet and reinvent brand marketing by being transparent, vulnerable and open: Internet nonprofit heavyweights Wikimedia and Mozilla are joined by tech privacy upstart SpiderOak.

The health of the Internet is under threat. Access to your data is being sold by advertisers, big tech companies and the government. The programmatic rat-race has failed and your video has not gone viral.

If brands are the currency of our time we have a responsibility to stop spinning up bullshit and start creating honest conversation.

Find out how these companies reach more people than your multi-million dollar brand through a decentralized, open-source approach.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeff Elder

Jeff Elder

Wikimedia Foundation

photo of Elizabeth Hull
photo of Mike Mccamon

Mike Mccamon

NFC Forum

photo of Tim Murray

Tim Murray

Mozilla

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About
Format: Panel
Type: Session
Level: Advanced