Clickbait with a Conscience: Gimmick Free and Open

Mar 11, 2017 | 5:00pm – 6:00pm

Speakers

Jeff Elder

Wikimedia Foundation

Mike McCamon

SpiderOak

Tim Murray

Mozilla Firefox

How to simultaneously save the Internet and reinvent brand marketing by being transparent, vulnerable and open: Internet nonprofit heavyweights Wikimedia and Mozilla are joined by tech privacy upstart SpiderOak.

The health of the Internet is under threat. Access to your data is being sold by advertisers, big tech companies and the government. The programmatic rat-race has failed and your video has not gone viral.

If brands are the currency of our time we have a responsibility to stop spinning up bullshit and start creating honest conversation.

Find out how these companies reach more people than your multi-million dollar brand through a decentralized, open-source approach.

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Primary Access: Interactive Badge, Platinum Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Level: Advanced