International hospitality brands have rapidly become major players in the music space, dominating festival sponsorships and offering unique and innovative partnerships to bands at all levels of notoriety. With programs such as Hard Rock Hotels’ Sound of Your Stay, W Hotels’ Symmetry Sounds and Renaissance Hotels' Navigator Live, the resources and platforms that hotel chains big and small can provide are of unprecedented value to the touring musician.

This session will bring a diversity of viewpoints -- from the hotels themselves, to the marketers, promoters and artist representatives who make the deals happen -- on how bands and brands can make the most of these partnerships.