Breaking on YouTube
Wednesday, March 16
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
Major Lazer's joined the billion view video club on a self-funded video. Silento made everyone watch him whip, and then made everyone watch themselves nae nae. Tori Kelly honed her voice covering popular songs until she was the one performing on the Grammy's stage.
Videos on YouTube can be everything from the one that gets you discovered to the one that makes you a global phenomenon. Come learn how artists, managers and labels have used YouTube as a platform to break their careers and the careers of their respective artists. Walk out of this session with real tips you can start using right away so we're talking about your breakout success in this panel next year.
Head of Music & Music Programming
All Def Digital
Head of Digital
Global Head of Artist & Label Rel
YouTube & Google Play Music