I came to Intel in as part of a diverse carer path, from Agency to Industry. I began researching and measuring User Experience around 2007 - looking to quantify the subjective user satisfaction with mobile browsing.

This work lead to working with Intel Labs lead to accepting a Lead Role with Intel Sales and Marketing - as part of Platform Evaluation and Competitive Assessment team.

I am responsible for measuring and mapping all aspects of a user experience to measurable parameters of a technology, platform and products. I translate the user experience into mathematical models that then lead to measurement methods, metrics, standards and benchmarks.

My team designed and executes experiments to identify and weight the high impact factors of human perception, and their effect on user satisfaction.