In the growing age of social media, a new generation of "influencers" has emerged. They comprise the personalities of today's Internet, who have found massive followings (often in the 20 million+ range), on platforms ranging from Vine and Snapchat to Facebook and YouTube. In this ever-evolving new communication medium, they have learned to tell stories in the most short-form and simplistic way possible, creating content that needs to capture attention in sometimes 6 seconds or even just a glance.

In this first-time and new age panel perfect for the SXSW interactive audience, hear how these savvy social media stars create content based on what is happening in the world, connect with their own fan base, often working together to push their content in as many directions as possible, and how they view themselves as a new form of budding filmmakers, musicians, political commentators and storytellers.