Mentor Session: Rachel Whitney
Wednesday, March 16
12:45PM - 1:45PM
Austin Convention Center
531 E 4th St
Experts from all aspects of the music business will be on hand to offer Music and Platinum registrants, along with showcasing artists, an opportunity to receive personalized feedback and advice.
Sessions are scheduled in ten-minute increments. Online sign-ups for Mentor Sessions will be available in February and will close the day before each session occurs. Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of spots and will begin 30 minutes before the first time slot of each session.
Lead Curator-Programmer, Country
Rachel Whitney joined Pandora in 2015 as the Lead Curator-Programmer for Country music. In this role, she drives programming for Country and the rich and varied catalog associated with it by ensuri...Show the rest
Rachel Whitney joined Pandora in 2015 as the Lead Curator-Programmer for Country music. In this role, she drives programming for Country and the rich and varied catalog associated with it by ensuring the quality of Pandora’s music library and related genre stations, improving listener experience, creating associated editorial content for Pandora’s blog and social media, and representing Pandora within the Country music community.
Rachel has over 10 years experience at the intersection of Nashville’s music scene and digital technology. She most recently worked as the Director of Digital Marketing at Borman Entertainment where she led online partner relationships for artists including Keith Urban, Lady Antebellum, Alison Krauss and Mickey Guyton. Prior to Borman, she co-founded interactive marketing company, BigData Marketing, which provided services for a variety of clients including Martina McBride, Wynton Marsalis, and label aggregator, Thirty Tigers, and previously worked in online music video promotion at AristoMedia.
Originally from Wichita, KS, Rachel received her BA from Indiana University and MBA from Vanderbilt University’s Owen School of Business.Hide the rest