2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creating a Movement: The Story of SoulCycle

Tuesday, March 15
9:30AM - 10:30AM

Austin Convention Center
Ballroom D
531 E 4th St

Join the Founders of SoulCycle, Elizabeth Cutler and Julie Rice to learn how and why they took a risk nearly 10-years ago and created an alternative to the typical fitness routines that felt like work. Together, they developed an inspiring lifestyle brand and fitness experience that's as efficient as it is joyful — an experience that's the best part of people’s day, and that has transformed the country’s relationship with exercise.

Hashtags: #sxsw #SoulCycleSXSW

Presenters

Elizabeth Cutler at SXSW

Elizabeth Cutler

Co-Founder & Chief Creative Officer

SOULCYCLE





Julie Rice at SXSW

Julie Rice

Co-Founder & Chief Creative Officer

SOULCYCLE





Kim Last at SXSW

Kim Last

Sr Editor

Fast Company





Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Intermediate
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo