Fashion Over Fandom: Design & Style Driving Sales
Friday, March 11
12:30PM - 1:30PM
98 San Jacinto Blvd
The sports consumption habits of millennials — projected to reach more than 75 million by 2028 and surpass baby boomers as the largest living generation in the US — are rapidly changing, but the area seeing the biggest transformation is purchasing trends around team merchandise as these young sports fans are starting to believe that style, design, brand and color of gear, along with individual expression, takes precedent over allegiances to teams or players. This panel takes an in-depth look into the fashion over fandom behavioral shift.
Chris David Garcia
Industry leading creative thinker, designer & artist with over 10 years of marketing & branding experience, helping visually shape some of professional sport’s most well known brands and working wi...Show the rest
Industry leading creative thinker, designer & artist with over 10 years of marketing & branding experience, helping visually shape some of professional sport’s most well known brands and working with world-class professional athletes // creative director at @astros // creator of @mlcconnect // previously with @houstondynamoHide the rest
Hi my name's Ian Stonebrook and I work as Associate Editor for NiceKicks.com in the great city of Austin, TX.
Brand Mktg Ambassador
Ryan Donovan is VP Marketing for Fanatics, a position he has held since April, 2013. Ryan is responsible for all facets of the business related to brand and advertising for its Fanatics and FansEdg...Show the rest
Ryan Donovan is VP Marketing for Fanatics, a position he has held since April, 2013. Ryan is responsible for all facets of the business related to brand and advertising for its Fanatics and FansEdge brands.
Prior to Fanatics, Ryan was VP Marketing & Operations at NBC Sports and NBC Sports Network (formerly Versus). Ryan was responsible for network brand strategy, consumer marketing, advertising and on-air strategic planning. During his tenure, Ryan won 60 PromaxBDA Awards including 2011 Agency of the Year, 4 Sports Media Marketing Awards including a Titanium Award in 2011 and an Emmy.
Ryan was VP of Marketing at SS+K, a Manhattan-based advertising agency, where he led consulting for clients including Anheuser-Busch, Citibank, Time Warner Cable and the Lance Armstrong Foundation. He was integral to the development of the yellow Livestrong wristband that generated $70+ million dollars for cancer survivors during the summer of 2005.
Previously, as Marketing & Communications Manager at Fox Sports. Ryan began his career at Streetball Partners International (NBC Sports) and the National Football League.
Ryan holds a BA from Dartmouth and an MBA from Boston College.Hide the rest