Virtual Reality: From Empathy to Action
Virtual reality has been touted as ‘the empathy machine’, a motivating term to describe the immersive capability that VR brings to content. Beyond the strong emotional impact, the technology also provides inroads for both immediate and ongoing action.
We will feature Inside Impact: East Africa. This film takes you on a journey with President Clinton and the Clinton Global Initiative for an unforgettable first-hand look at their efforts in action in Kenya and Tanzania. In our session, speakers will talk about creating VR film pieces with the power to move people in a memorable, lasting way.
Panelists will share their views on where the industry is going and what that means for the future of cinema to create impact.
Presenters
Allison Arden
VP & Publisher
Advertising Age
Bryan Mochizuki
Mktg Dir
Clinton Global Initiative
Bryan Mochizuki leads an in-house team in the branding, messaging, and creative execution of all Clinton Global Initiative (CGI) events and platforms. He is also responsible for a variety of effort...
Show the restRobert Holzer
Founder & CEO
Matter Unlimited
Over the past 20 years, Rob has been on the front line of innovation in advertising, digital marketing, and branding. His groundbreaking work for GE's "Ecomagination" campaign and Obama's HopeActCh...
Show the restYelena Rachitsky
Producer & Head of Education
Oculus Story Studio
Creative Producer and Head of Education at Oculus Story Story Studio, leading the efforts on outreach as well as producing and curating external projects.
Prior to story studio, Yelena was the...
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