Heather Wagner Reed is the President and Founder of Juice Consulting, an agency that offers high level strategy and services in public relations, marketing and product management, as well as hands-on coaching and artist development. With a focus on creative sectors such as music, art, and fashion, and more recently tech and real estate, Juice’s clients range from international artists such as Gloria Gaynor and Erykah Badu, to up-and-coming indie acts, record labels, recording studios, artists, designers, arts groups and non-profits. Juice’s motto of “adding vitality to your campaign” spreads across a platform of global, national and local clientele. Prior to starting Juice in 2007, Heather served as Senior Product Manager for GRAMMY®-winning artist Beyoncé, handling her day-to-day management and marketing for five years as part of Sanctuary Records/Music World Entertainment. Earlier in her career, Heather worked in Europe for companies such as Universal Music in The Netherlands (Mercury Records), Soundartist.com and Disneyland Paris. This laid a foundation for her learning Dutch and French, and opened opportunities to now work with clients as the French Music Export Bureau, Music Wales, The French Embassy, Texan-French Alliance for the Arts, the Indian Consulate, among many others.
Heather spent four years on the Austin Music Commission and is a member of the Austin-Toronto Alliance Advisory Council and Black Fret Advisory Board. She served as a board member of the Texas Chapter of the Recording Academy (GRAMMY® Association) for the past ten years and recently completed the Leaders in Austin Music program with the Austin Music Foundation. She is also has been a Director of the Texas Lyceum for the past six years and is a regular speaker at conferences, events and panels. For more info on her company, see www.juiceconsulting.com.