YouTube: Stop Complaining and Start Monetizing!
Friday, March 18
12:30PM - 1:30PM
Austin Convention Center
531 E 4th St
Video owners have been participating in YouTube revenue for 9 years. However it’s only been 5 years since Independent publishers, artists, and managers were invited to the party. Looking back, how have independent music creators fared? Are YouTube’s claim tools and data requirements a help or a burden? Does YouTube favor video owners over labels and songwriters, or do all receive equal treatment?
Dir of Administration
Modern Works Music Publishing
Adam Tully is Director of Administration with a focus on special markets (Latin music and jazz) at Modern Works, a boutique publishing administrator. He's received digital rights management certif...Show the rest
Adam Tully is Director of Administration with a focus on special markets (Latin music and jazz) at Modern Works, a boutique publishing administrator. He's received digital rights management certification from YouTube. His years at the Harry Fox Agency provided insight into mechanical licensing, the evolving digital marketplace, legislative issues for the publishing community, international royalty collection, and emerging technologies. Fluent in Spanish, Adam does business in either of his two languages. Over the years, his experience as both a performer of Latin music and a representative of Latin publishers has allowed him to develop deep relationships in that powerful sector. Trained as a classical guitarist, Adam went on to study tango music in Argentina, and has performed on many stages, including Carnegie Hall, Merkin Hall, Centro Cultural San Martin (Buenos Aires), the Smithsonian Folk Festival, the Kaufman Center, and Symphony Space. His studio work includes jingles for Gallo Wine and Dr. Pepper.Hide the rest
Christian L Castle Attorneys
Chris Castle founded Christian L. Castle, Attorneys in Los Angeles in 2005 and moved the firm to Austin in 2011. Chris divides his time between advising creators in the music industry, representin...Show the rest
Chris Castle founded Christian L. Castle, Attorneys in Los Angeles in 2005 and moved the firm to Austin in 2011. Chris divides his time between advising creators in the music industry, representing innovative music tech startups and addressing public policy. He has negotiated a number of industry-wide settlements that helped music users avoid litigation and get licensed. Chris has testified on artist rights issues at the UK Parliament, spoken at Congressional seminars and lectures at law schools and business schools in the US and Canada on music-tech issues and artist rights. Prior to founding the firm he was SVP and General Counsel to SNOCAP in San Francisco, SVP Business Affairs at Sony Music in New York, and VP Business Affairs at A&M Records in Hollywood. Chris is an MBA graduate of the UCLA Anderson School of Management and a JD graduate of the UCLA School of Law where he was a member of the UCLA Law Review and an Olin Fellow in Law and Economics. He is admitted to the bar in California and Texas. Chris writes the MusicTech.Solutions blog for entrepreneurs. He also writes an occasional blog for the Huffington Post, contributes to The Trichordist and edits the MusicTechPolicy blog. He is a native Texan.Hide the rest