Endorsements Facts & Fiction: Landing the Big Deal
Thursday, March 17
2:00PM - 3:00PM
Austin Convention Center
Artist Central in Ballroom E
531 E 4th St
1. The difference between “ SPONSORSHIP “ and ENDORSEMENTS”. In this portion of the panel, you will learn the difference and what it takes to apply this knowledge towards your musical career.
2. Which endorsements best fits you. This is where we discuss the best route to go when choosing an endorser. There’s an enormous amount of companies looking to endorse artist. Picking the right one can be tricky, and we can help create a road map to a successful endorsement.
3. Relationships; building your bands / individual reputation to Increase endorsement opportunities. We discuss how important reputation, touring, and being a true musician can help secure, and keep an endorsement.
A member of Venable’s Intellectual Property Group, Greg Perleberg has over 20 years of legal and private sector experience handling a variety of IP related matters. He represents a broad array of c...Show the rest
A member of Venable’s Intellectual Property Group, Greg Perleberg has over 20 years of legal and private sector experience handling a variety of IP related matters. He represents a broad array of clients in the technology, hospitality, and entertainment industries, including filmmakers, publishers and individual artists (e.g., musicians and writers).
Working at the intersections of business, technology and artistry, Greg advises clients on a wide variety of transactions, including licensing, trademark and brand protection, copyrights, marketing and advertising, as well as other agreements for products and services. He has significant experience in digital and new media, advising clients on internet, e-commerce and entertainment transactions, and is a former Adjunct Profession at the McNally Smith College of Music where he taught courses in connection with music publishing. Greg's representative clients include garage bands to Grammy award winners, and he is very active in the arts and entertainment community.Hide the rest
Matt Starr Music
Rock 4 Recovery Inc
My name is retired Army Staff Sergeant Paul Delacerda, drummer for the first wounded warrior band, Vetted (Formerly Warrior Spirit), and director for Rock 4 Recovery. I was born and raised in Hous...Show the rest
My name is retired Army Staff Sergeant Paul Delacerda, drummer for the first wounded warrior band, Vetted (Formerly Warrior Spirit), and director for Rock 4 Recovery. I was born and raised in Houston, Tx , I've been playing drums since I was nine years old. Being raised around music all my life, my grandfather was an accomplished musician with numerous albums released internationally. My father played guitar as a mariachi, and I was introduced to drums through my uncle, and rock music through my friends. I joined the military in 1995 after falling on hard times, and becoming homeless. I was stationed in Italy, and assigned to an airborne infantry unit. I deployed numerous times during my time overseas. I was re-assigned to the 25th infantry division (LRSD), at Schofield Barracks Hawaii in 1999. I left the Army briefly due to medical reasons, two months later 9/11 happened. After 9/11 I re-entered the Army, and was sent to Fort Bragg, Nc. in 2002 with the 82nd ABN Division. In 2005 while deployed to Iraq in support of the national elections, I was injured by an IED attack. I suffered a TBI (traumatic brain injury) and various other injuries. I stayed in the military for over fifteen years till I was medically retired in 2009.
After I returned home, I attended an event through the veteran’s non-profit, Wounded Warrior Project. This is where I found my inspiration, to create America’s first wounded warrior band. We empower others through music, helping fellow warrior’s transition into civilian life. We created an avenue to help veterans express their feelings. Through my tragedy, I found my purpose with my fellow veterans, continuing to tour the country with a mission.
Vic Firth – Aquarian Heads – Zildjian – Pearl Drums -Westone in-ears – Monster Products –Monster Energy – Grunt Style Apparel - Rock-n-Roll Ganstar Apparel
Dir of Artist Rel
Sarah Hagan is the Director of Artist Relations, Worldwide for the Avedis Zildjian Company, based in Norwell, MA. She is responsible for planning and executing Zildjian’s global Artist Relations Pr...Show the rest
Sarah Hagan is the Director of Artist Relations, Worldwide for the Avedis Zildjian Company, based in Norwell, MA. She is responsible for planning and executing Zildjian’s global Artist Relations Program, continuing to build upon Zildjian’s long history of helping artists find their unique sound.
A drummer and former teacher, Sarah joined Zildjian as a Marketing and Events Coordinator and was promoted to Artist Relations Manager – East Coast. In her twelve years with Zildjian, Sarah has personally selected cymbals for top drumming luminaries such as Roy Haynes, Steve Gadd, and Carter Beauford and managed clinic tours with greats such as Dennis Chambers, Gavin Harrison, and Marco Minnemann. She has been instrumental in building Zildjian’s roster with artists representing a wide range of musical styles.
As a member of Zildjian’s Sound Team, Sarah has worked closely with R&D and Marketing on the successful development and launch of the Kerope Cymbal line, the redesigned A Zildjian Line, the Avedis Zildjian Line, and the S Line. Sarah currently occupies the Marketing Promotions position on the Percussion Marketing Council, and is a member of the PASIC Drumset Committee.Hide the rest