Mutually Inclusive: Building a Brand's Community
In this conversation, Tyler Haney, Founder and CEO of Outdoor Voices and Farryn Weiner, VP of Marketing and Brand Strategy at sweetgreen, will discuss the way a new generation of brands are driven by the goal of making industries like travel, fashion, food and fitness more approachable. The conversation will cover building inclusive online and offline communities, creating a strong internal company culture, and fostering a brand tone that’s more human than super-human.
Presenters
Farryn Weiner
VP Mktg & Brand Innovation
Sweetgreen
VP Marketing & Brand Strategy, Sweetgreen. Jetsetter & Michael Kors Alum. Forbes #30U30. Adrenaline Junkie. Adventure Capitalist
Tyler Haney
Founder & CEO
Outdoor Voices
Tyler Haney is the Founder and CEO of Outdoor Voices, a lifestyle brand that makes technical apparel for recreation. A graduate of Parsons School of Design, Tyler grew up in Boulder, CO, where well...
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