Presented by: POPSUGAR
Gen Z: The Most Influential Consumer
Gen Z is already shaping up to be very influential within the retail sector. Their attitudes, expectations, and behaviors are very different from previous generations, especially when it comes to shopping. They want a more social, intuitive, and authentic shopping experience. Retailers, are molding the consumer experience to meet these trends. We’ll explore how retailers are creating happy, fun, fast, and easy borderless omni-channel shopping experiences to satisfy Gen Z. We’ll share insights from primary retailers, emerging social platform as well as data gleaned from POPSUGAR and its commerce platform, ShopStyle, including how content is being brought into the shopping experience.
Presenters
Anna Fieler
EVP Mktg
POPSUGAR Inc
Anna is the Executive Vice President of Marketing at POPSUGAR where she oversees marketing for the lifestyle media company attracting a global audience of 85M and driving +$1 billion in annual reta...
Show the restJaclyn Ling
Dir of Fashion & Retail Svcs
Kik
Jaclyn Ling is director of fashion & retail services at Kik, where she works with major brands and retailers to build experiences for Gen Z. Prior to joining Kik, she was cofounder and CEO of Blynk...
Show the restMichelle Castillo
Staff Writer
CNBC Digital
Shireen Jawan
Chief Brand Experience Officer
Lucky Brand