Lucie Greene recently joined J. Walter Thompson as Worldwide Director of J. Walter Thompson Intelligence, J. Walter Thompson’s forecasting, thought leadership and insight platform. Based in New York, she is responsible for driving J. Walter Thompson’s consumer insights and trends-focused initiatives globally.

She leads a team in New York, and broader network of experts, to chart and forecast shifts in consumer behavior, attitudes and lifestyle trends. The unit also offers consultancy to brands, working with them to translate trends in to actionable platforms, strategies and concepts.

Lucie joins J. Walter Thompson from leading London-based trends consultancy The Future Laboratory, where she was head of the company’s forecasting division LS:N Global. She has more than a decade of experience exploring emerging shifts in lifestyle and consumer behavior for both international publications and brands. During her time at The Future Laboratory she led a team of researchers that forecast trends for clients including Google, Marks & Spencer, LVMH, Westfield, H&M, Nike, Pernod Ricard and Estée Lauder, among others.

She has been featured as an expert on trends and consumer insights on CNBC and Brand Republic television, and quoted by CNN as well as The New York Times, Bloomberg Businessweek, The Sunday Times, The Guardian UK and Newsweek, among others.

She is also a well-respected journalist and editor, contributing to titles including The Financial Times, Women’s Wear Daily, Vogue UK, Elle Decor UK and The Telegraph.