Presented by: Baby Center
The Scariest Word in Brand Advertising: Family
Saturday, March 12
3:30PM - 4:30PM
Hilton Garden Inn
18th Floor at Hilton Garden Inn
500 N Interstate 35 Frontage Rd
With so many definitions of family, brand marketers and ad creatives walk a fine line as they try to mirror the different faces of family in today’s landscape: unmarried couples, single parents, LGBTQ, mixed race, adopted, and yes, hetero/married, too. Ad campaigns showcasing these various types of families have provoked both support and outrage. This panel of brand leaders, multicultural ad creatives, and media buyers will talk about the real-world rewards and challenges in portraying contemporary reflections of family, who’s doing this well, and how to navigate the social-media response.
Presenters
Jane Lacher
EVP of Strategy
ZenithOptimedia
As EVP, Strategy, Jane leads The Zenith Liquid Group, a dedicated team of senior level strategists who develops thought leadership approaches and insights for Communication planning agency-wide. Fo...
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Manoj Raghunandanan
Sr Dir TYLENOL
Johnson & Johnson
Although Manoj originally intended to pursue market research after business school, his summer internship got him “hooked” on marketing and he has been working in brand management ever since. Durin...
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Philip Cohen
Professor
University of Maryland
Philip N. Cohen is a sociologist and demographer at the University of Maryland. He is the co-editor of Contexts, the outreach magazine of the American Sociological Association; and the author of Th...
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Vida Cornelious
CCO
Walton Isaacson