2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Baby Center

The Scariest Word in Brand Advertising: Family

Saturday, March 12
3:30PM - 4:30PM

Hilton Garden Inn
18th Floor at Hilton Garden Inn
500 N Interstate 35 Frontage Rd

With so many definitions of family, brand marketers and ad creatives walk a fine line as they try to mirror the different faces of family in today’s landscape: unmarried couples, single parents, LGBTQ, mixed race, adopted, and yes, hetero/married, too. Ad campaigns showcasing these various types of families have provoked both support and outrage. This panel of brand leaders, multicultural ad creatives, and media buyers will talk about the real-world rewards and challenges in portraying contemporary reflections of family, who’s doing this well, and how to navigate the social-media response.

Hashtags: #sxsw #modernfam

Presenters

Jane Lacher

EVP of Strategy

ZenithOptimedia

As EVP, Strategy, Jane leads The Zenith Liquid Group, a dedicated team of senior level strategists who develops thought leadership approaches and insights for Communication planning agency-wide. Fo...

Show the rest
Manoj Raghunandanan at SXSW

Manoj Raghunandanan

Sr Dir TYLENOL

Johnson & Johnson

Although Manoj originally intended to pursue market research after business school, his summer internship got him “hooked” on marketing and he has been working in brand management ever since. Durin...

Show the rest
Philip Cohen at SXSW

Philip Cohen

Professor

University of Maryland

Philip N. Cohen is a sociologist and demographer at the University of Maryland. He is the co-editor of Contexts, the outreach magazine of the American Sociological Association; and the author of Th...

Show the rest
Vida Cornelious at SXSW

Vida Cornelious

CCO

Walton Isaacson





Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Beginner
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo