JR Griffin is the Vice President of Digital Brand Partnerships at FremantleMedia North America (FMNA). He is responsible for digital integrations for hit FMNA shows such as American Idol and America's Got Talent.

JR is a publishing and digital media executive with over a decade of new media and web content development, programming and management experience. Whether it be through stimulating viewer engagement, creating innovative digital content, or forming groundbreaking partnerships, JR has been a leader in amplifying FMNA’s social TV presence, and finding unique ways for the company’s formats to evolve.

His work on American Idol has produced multiple worldwide firsts, including the debut of Google Search Voting and partnering with Facebook to show real-time voting trends. JR is also instrumental creating live-stream programs for American Idol, America's Got Talent and The X Factor that engage audiences online, and complement the show's on-air broadcasts.

For the upcoming season of America’s Got Talent, JR created a partnership with YouNow to launch live-streaming auditions that connect YouNow's talented community with the show's producers.

Prior to joining FMNA, JR created and ran the New Media Programming division of NBCUniversal for their E!, Style and G4 networks. In this role, he oversaw the creation of all video content for each of the networks’ sites and mobile applications, as well as their video syndication businesses, which included signature Academy Awards, Golden Globes and Grammy Awards coverage.

As Vice President of Entertainment, Ventures & Strategic Alliances for The Coca-Cola Company, Matt Wolf is responsible for the Company’s entertainment marketing strategy, venture initiatives and related partnership alliances across the brand portfolio. In this role, he identifies opportunities to authentically integrate the Company’s brands and products into music, gaming, film, fashion and influencer culture to generate meaningful consumer value and business growth.

Wolf joined Coca-Cola in 2013 as Global Head of Gaming where he was responsible for creating and implementing the Company’s gaming strategy which included social media, experiential activations and innovative brand partnerships with Riot Games’ League of Legends, Electronic Arts’ FIFA Franchise, and Ubisoft’s Just Dance among others.

With over two decades of experience in the entertainment industry, Matt has helped shape the way consumers interact with brands and entertainment. He began his career at Electronic Arts where he saw the value of community retention and engagement and has integrated these learnings into mainstream entertainment, marketing and brand building. Matt holds a Primetime Emmy Award and his work has been recognized at Cannes, Webby Awards and SXSW.

He resides in Manhattan Beach, California with his wife Tania and twin boys Wyatt and Jake.